CLIENT: Universal Pictures
BRIEF: For the purposes of marketing and promotion of the film Fifty Shades Darker, the sequel to the international hit Fifty Shades of Grey, two mandates were given. The first was to create an immersive 'fly on the wall' VR experience (though we prefer to call it breaking the 5th wall) of one of the most iconic scenes in the Fifty Shades trilogy, the Masquerade Ball. The second, was to create an interactive 360 tour of the main male character's, Christian Grey, iconic penthouse.
The Masquerade Ball
This shoot involved an elaborate coordination with the film's crew of over 200 cast members and extras, one of the largest coordinated VR shoots ever done. Months of work were involved in post-production to remove the labyrinth of crew members, lighting, cranes, etc. to create an immersive experience that was a facsimile of the actual scene in movie, versus creating additional content outside the narrative of the film.
Christian Grey's Apartment
Christian Grey's apartment involved using a new advancement we coined as Floating Motion, taking the 360 HDR images we shot to allow seamless transition across the entire space. The hyper-realistic image editing, at eh highest production grade available, to maximize user feeling of total immersion, turning a film set built across 4 different unconnected lots into the illusion of bring inside an actual apartment.