5th wall_ AGENCY ARCHIVE

THE PHILOSOPHY / HOW THE AGENCY THOUGHT

Built for
the unknown.

The approach behind the agency: creative curiosity, strategic thinking and the drive to make the VR/AR “smile.”

OUR PHILOSOPHY

The following is the agency’s original philosophy, preserved as part of this retrospective.

5th Wall was started with the concept of pioneering products and projects in what we believe are the next great technological platforms, virtual reality and augmented reality.

Combining the best qualities of being a VR/AR studio, with the mentality of an agency focus on strategy, marketing and distribution, while providing holistic support to clients on all technology platforms and backing it up with an obsession with data is what makes 5th Wall unique. That's why brands trust us. We understand clients business and creative needs, we offer a one-stop solution to make your first steps into this amazing new world as smooth as possible.

We want all of projects to create the 'wow' moment, whether it's a consumer product or a business to business application, creating the VR/AR 'smile' is what drives us.

OUR TEAMS:

: 5th Wall Agency

: 5th Wall Studios

: 5th Wall Interactive

: 5th Wall Data

Inside the 5th Wall studio

THE APPROACH

More than a medium.
A way of thinking.

01

Start with the story.

Business and creative needs came first. Strategy, marketing and distribution informed the experience.

02

Pioneer the possible.

The agency worked where rules and best practices were still being written, across virtual reality, augmented reality and 360 video.

03

Make the “wow” moment.

Studio production, technical craft and an obsession with data supported the agency’s drive to create the VR/AR “smile.”

ORIGINAL AGENCY CAPABILITIES

What the team
brought together.

Historical descriptions from the agency website.

01

VIRTUAL REALITY

We offer immersive, fully rendered VR experiences across a multitude of industry use cases that can deploy on all major VR platforms including: Samsung Gear, Google Day Dream, Oculus Rift and HTC Vive

02

AUGMENTED REALITY

Create a state of the art application that leverages digital content over your real life surroundings, in order to Augment your experience, including Apple's ARKit .

03

360° VIDEOS

360 videos are a great and engaging way to explore the world around you and can be experienced on all the major VR platforms, including Google Cardboard.

04

MOBILE APPS

No brand is complete without a State of the art, easy to use, and fully engaging mobile application for iOS and Android.

05

WEB DESIGN

Nothing sets your brand apart from the rest like a fully responsive website that is both engaging, and sets a mobile first approach.